Your ads finally optimize on real orders
Your Meta Pixel, TikTok pixel or GA4 on your order page, so your ads finally optimize on real orders: as long as your ad account only learns from clicks, it optimizes for the curious. Plug your pixel into your order page and it learns from buyers: your cost per order becomes a number you know.
An id to paste, nothing else
In your store settings, paste the id of your Meta Pixel, your TikTok Pixel or your Google Analytics 4 property. No script to install, no tag to wrangle: the id is enough, and it applies only to your store.
The standard events ad platforms understand
Product view on open, begin checkout on submit, purchase on confirmation. Meta receives ViewContent, InitiateCheckout and Purchase; TikTok receives CompletePayment; GA4 receives view_item, begin_checkout and purchase. Your campaigns optimize on the event that matters: the purchase.
Your customers' data stays with you
The platforms receive the product, the amount and the currency. Never your customers' name, phone, email or address. Your order page even says so to your customers, because trust is earned that way too.